Creation of a start-up digital department, focused on the web application delivery of a property services in Singapore's rental, letting, sales.
A highly regulated sector, only government approved property agents can provide this service through a sensitive licensing system
The aim of the product is to match user profiles so property searches are accurately connected to user needs.
Drupal 7 Architecture, Site Building, Custom Modules, API’s
- Refine and enhance the UX design process
- Develop and create style guides in line with the internal branding guidelines
- Work with Product Owner & stakeholders, defining both low and high fidelity designs from requirements
- Develop algorithm for user matching collaboration with development team, programmers
- Information architecture, personas, user journeys, layout, UI design (mobile), prototypes, visual design, CTA’s navigation
- Run user testing workshops
- Recruitment. Create job descriptions and requirements. Interview, test, Drupal Developers, Project Managers, UI designers, Business Analyst
Mentor departmental staff
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new articles and property advice section with expert Dr House